http://www.juliaedin.com juliaedin Sat, 07 Jan 2012 10:06:39 +0000 http://www.juliaedin.com en http://www.juliaedin.com/The-Magic-Box http://www.juliaedin.com/following/juliaedin.com/The-Magic-Box Sat, 07 Jan 2012 10:06:39 +0000 juliaedin 2561484 <img src="http://payload13.cargocollective.com/1/2/69916/2561484/b64498a293f9a5ec3e2d6486434deae2.jpg" border="0" width="600" height="414" width_o="600" height_o="414" src_o="http://payload13.cargocollective.com/1/2/69916/2561484/b64498a293f9a5ec3e2d6486434deae2_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/2/69916/2561484/fa5f03d31e9f449468f4e8a64ad82cf3.jpg" border="0" width="599" height="403" width_o="599" height_o="403" src_o="http://payload13.cargocollective.com/1/2/69916/2561484/fa5f03d31e9f449468f4e8a64ad82cf3_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/2/69916/2561484/5cd32a4283e03050ecd6414469899801.jpg" border="0" width="600" height="401" width_o="600" height_o="401" src_o="http://payload13.cargocollective.com/1/2/69916/2561484/5cd32a4283e03050ecd6414469899801_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/2/69916/2561484/ca0bc65c53b3c73812081f7e6e30dffb.jpg" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload13.cargocollective.com/1/2/69916/2561484/ca0bc65c53b3c73812081f7e6e30dffb_o.jpg" align="left" /> "Innovation Award for Universal Design", is an award given by the Norwegian Design Council to the projects within universal design and increased accessibility. In collaboration with Nina Lysbakken I helped design the concept for the award ceremony. We wanted to create something narrative, multi-sensorial and dramatic. Since the logo for the award is a box , we wanted to play on the mystical and magical part of the it – like “Pandora’s box”. We ended up building a small box with a lamp inside. It was opened as the final winner was announced, and by the help of reflecting elements inside as well as in the room, smoke and sound effects (by Medvind Productions) the box light the room. Thanks to Racecar, animations “flew” out of the box and on to the screen, making it look like digital confetti from the box. <img src="http://payload13.cargocollective.com/1/2/69916/2561484/b7115d49329a155484073031f963f99f.jpg" border="0" width="600" height="900" width_o="600" height_o="900" src_o="http://payload13.cargocollective.com/1/2/69916/2561484/b7115d49329a155484073031f963f99f_o.jpg" align="left" /> http://www.juliaedin.com/TAH http://www.juliaedin.com/following/juliaedin.com/TAH Tue, 27 Dec 2011 21:52:09 +0000 juliaedin 2510694 <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.31.13_640.png" border="0" width="640" height="511" width_o="853" height_o="682" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.31.13_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.32.01_640.png" border="0" width="640" height="510" width_o="854" height_o="681" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.32.01_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.32.24_640.png" border="0" width="640" height="512" width_o="855" height_o="684" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.32.24_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.33.37_640.png" border="0" width="640" height="513" width_o="853" height_o="685" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.33.37_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.32.52_640.png" border="0" width="640" height="513" width_o="853" height_o="684" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.32.52_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.37.07_640.png" border="0" width="640" height="517" width_o="870" height_o="703" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.37.07_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.45.05_640.png" border="0" width="640" height="436" width_o="791" height_o="540" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.45.05_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.38.39_640.png" border="0" width="640" height="428" width_o="706" height_o="473" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.38.39_o.png" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.47.46_640.png" border="0" width="640" height="428" width_o="707" height_o="473" src_o="http://payload10.cargocollective.com/1/2/69916/2510694/Skjermbilde 2011-12-27 kl. 22.47.46_o.png" align="left" /> Website for actor and photographer Tobias A. Heiberg More text will come soon.... http://www.juliaedin.com/PopSpots http://www.juliaedin.com/following/juliaedin.com/PopSpots Tue, 27 Dec 2011 21:17:48 +0000 juliaedin 2510525 <img src="http://payload10.cargocollective.com/1/2/69916/2510525/1d5ee45831807d012a9d3c4b82f2020f.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/1d5ee45831807d012a9d3c4b82f2020f_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/ae1e4a58cd623a8e45844267da1681c6.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/ae1e4a58cd623a8e45844267da1681c6_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/72d370347d8a9e9d34f8c3067ad19ccd.jpg" border="0" width="600" height="407" width_o="600" height_o="407" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/72d370347d8a9e9d34f8c3067ad19ccd_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/4c32339bb8b4b88223ee14bcf5eccb04.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/4c32339bb8b4b88223ee14bcf5eccb04_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/5d5c0c680d95728fa347115edde213a5.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/5d5c0c680d95728fa347115edde213a5_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/b54904e57b8a09ccf79b074fd0c149b3.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/b54904e57b8a09ccf79b074fd0c149b3_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/c40179474e2366afd393aafde271453a.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/c40179474e2366afd393aafde271453a_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/856798eac86f4eb8a812d55bd39f82df.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/856798eac86f4eb8a812d55bd39f82df_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/0afb8ed46ad10be3c94cb68ffa6e4e60.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/0afb8ed46ad10be3c94cb68ffa6e4e60_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/7e7783b7439167515663a97d22d07b51.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/7e7783b7439167515663a97d22d07b51_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/6785c98bfabada7ac631d664241bbac4.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/6785c98bfabada7ac631d664241bbac4_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/2e367b3b713c05d53bb77bc66a573dbf.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/2e367b3b713c05d53bb77bc66a573dbf_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/557928655d3d5d42ef9f955e9732cbe6.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/557928655d3d5d42ef9f955e9732cbe6_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/2/69916/2510525/3dffca2911e3c144be6fdc21ce5e0801.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload10.cargocollective.com/1/2/69916/2510525/3dffca2911e3c144be6fdc21ce5e0801_o.jpg" align="left" /> Global Sustainability Jam is a global event where lots of enthusiastic people all over the world gather to "jam" on sustainable ideas for a better world. During the 48-hour jam in October 2011, I participated in the Norwegian workshop. The assignment was to create something that was both sustainable as well as it had to do with the topic ”playground”. We quickly divided into a group of 9 people and decided we wanted to create a service that rewarded the walkers, and encouraged them to choose walking over car or taxi, also by night. Walking in the dark, especially in places like a dark ally or a park, (we have called these places blind spots) might feel unsafe and uncomfortable. We designed a service called PopSpots; by the use of your cell phone you can activated your surroundings and make it fun, playful and safe to walk at night. We didn't want to create a system that tells you to be safe, we wanted to create something that made you have fun, and actually forget that you're afraid. On the team: Nina Lysbakken, Line Barkved, Maciej Warchal, Alexandru Stanoi, Ioana Benjamin, Victoria Utheim, Ann Kathrin Waage, Line With and me, Julia Edin. Our concept won the Norwegian challenge. http://www.juliaedin.com/Newsletter http://www.juliaedin.com/following/juliaedin.com/Newsletter Mon, 26 Sep 2011 12:24:47 +0000 juliaedin 2056544 <img src="http://payload.cargocollective.com/1/2/69916/2056544/nyhetsbrev_skjerm_640.jpg" border="0" width="640" height="479" width_o="904" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/2056544/nyhetsbrev_skjerm_o.jpg" align="left" /> Ringalm Tre AS wanted to inform their clients about the new options for colors on their panels. I created a newsletter showcasing the trend-aspect of their products. The newsletter also «pushed» the existing graphic profile of Ringalm Tre a bit further, making the overall graphic profile more modern and appealing. Take a look at the newsletter at this link; Ringalm Tre Newsletter no.1 http://www.juliaedin.com/Crossover http://www.juliaedin.com/following/juliaedin.com/Crossover Mon, 26 Sep 2011 12:04:32 +0000 juliaedin 2056493 <img src="http://payload.cargocollective.com/1/2/69916/2056493/Crossover_forside_640.jpg" border="0" width="640" height="479" width_o="904" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/2056493/Crossover_forside_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/2056493/corssover_innsider_640.jpg" border="0" width="640" height="479" width_o="904" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/2056493/corssover_innsider_o.jpg" align="left" /> In September 2011 Bydel Bjerke took the stage in the Norwegian Opera with their show called «Crossover». The show which had over 120 artist told the story about the mixing of cultures throughout religion, sex, age and artistic expressions. I was responsible for the layout and design of the 8 paged brochure/ program that was handed out to all the visitors at the Opera. http://www.juliaedin.com/Indianarane http://www.juliaedin.com/following/juliaedin.com/Indianarane Thu, 19 May 2011 14:01:20 +0000 juliaedin 1468617 <img src="http://payload.cargocollective.com/1/2/69916/1468617/indianerane_web3_640.jpg" border="0" width="640" height="478" width_o="1191" height_o="891" src_o="http://payload.cargocollective.com/1/2/69916/1468617/indianerane_web3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468617/header_640.jpg" border="0" width="640" height="320" width_o="800" height_o="400" src_o="http://payload.cargocollective.com/1/2/69916/1468617/header_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468617/elemneter_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1468617/elemneter_o.jpg" align="left" /> Indinarane is a small Norwegian company, producing music for film and television. Based on their name I developed a small graphical profile and implemented it on a cargo-based website. The main goal was to showcase their videos and music in a simple, elegant way, and to build a stronger identity around their name Indianarane (which means native American). Check out indianarane.no ! http://www.juliaedin.com/RingAlm-Tre http://www.juliaedin.com/following/juliaedin.com/RingAlm-Tre Thu, 19 May 2011 12:59:41 +0000 juliaedin 1468517 }<img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13199_640.jpg" border="0" width="640" height="960" width_o="800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13199_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13217_640.jpg" border="0" width="640" height="420" width_o="1200" height_o="788" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13217_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13231_640.jpg" border="0" width="640" height="960" width_o="800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13231_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-6064_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-6064_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-6093_640.jpg" border="0" width="640" height="438" width_o="1145" height_o="784" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-6093_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-6201_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-6201_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-6238_640.jpg" border="0" width="640" height="960" width_o="800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-6238_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-6361_640.jpg" border="0" width="640" height="927" width_o="828" height_o="1200" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-6361_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13006_640.jpg" border="0" width="640" height="960" width_o="800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13006_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13092_640.jpg" border="0" width="640" height="426" width_o="1200" height_o="800" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13092_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13109_640.jpg" border="0" width="640" height="960" width_o="800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13109_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468517/1813-13148_640.jpg" border="0" width="640" height="441" width_o="1200" height_o="828" src_o="http://payload.cargocollective.com/1/2/69916/1468517/1813-13148_o.jpg" align="left" /> {image 11 RingAlm Tre is a Norwegian manufacture of timber products and they wanted to create a modern and elegant catalog that communicate that their panels can be used both in cabins as well as in regular interiors. Their product range is available in all the colors you want, and can be personalized after your needs. The styling took place in Geilo and Brummunddal in March 2011, by building three studios and styling a cabin. Styling by Julia Edin whit help from Erlend Moe. Graphic Design and Art Direction by Bajasen Design, Photography by RicardoFoto. http://www.juliaedin.com/Fabelaktig http://www.juliaedin.com/following/juliaedin.com/Fabelaktig Thu, 19 May 2011 12:20:50 +0000 juliaedin 1468388 <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7204_640.jpg" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7204_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7184_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7184_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7289_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7289_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7290_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7290_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6880_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6880_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6901_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6901_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6914_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6914_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6937_640.jpg" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-6937_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7384_640.jpg" border="0" width="640" height="538" width_o="1280" height_o="1076" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7384_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7424_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7424_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7454_640.jpg" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7454_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7470_640.JPG" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7470_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7478_640.JPG" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7478_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7538_640.JPG" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7538_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7549_640.JPG" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7549_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7581_640.JPG" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7581_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7628_640.JPG" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7628_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7660_640.jpg" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7660_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7686_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7686_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7722_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7722_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7745_640.jpg" border="0" width="640" height="960" width_o="853" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7745_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7753_640.jpg" border="0" width="640" height="975" width_o="840" height_o="1280" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7753_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7761_640.jpg" border="0" width="640" height="426" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/69916/1468388/ricard-7761_o.jpg" align="left" /> Fabelaktig is a series of panels and floors developed for Moelven Wood. We wanted to show that wood could be used in a new, modern way when it came to interiors. By giving colors, patterns and different treatments to the material, each of the products in the Fabelaktig series has all its one story to tell. While working for Grid Design I was responsible for the styling of the photos for the catalog, as well as naming of the series and the products. I also participated in the product development, and writing the text for the catalog. Visit Moelven.no to read more about the products and to download the catalog. Photgraphy: RicardoFoto http://www.juliaedin.com/OffGround http://www.juliaedin.com/following/juliaedin.com/OffGround Wed, 23 Feb 2011 20:50:36 +0000 juliaedin 1095840 <img src="http://payload.cargocollective.com/1/2/69916/1095840/Skjermbilde 2011-02-23 kl. 21.46.47_640.png" border="0" width="640" height="640" width_o="732" height_o="732" src_o="http://payload.cargocollective.com/1/2/69916/1095840/Skjermbilde 2011-02-23 kl. 21.46.47_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/Skjermbilde 2011-02-23 kl. 21.43.36_640.png" border="0" width="640" height="640" width_o="733" height_o="733" src_o="http://payload.cargocollective.com/1/2/69916/1095840/Skjermbilde 2011-02-23 kl. 21.43.36_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/Skjermbilde 2011-02-23 kl. 21.43.55_640.png" border="0" width="640" height="643" width_o="728" height_o="732" src_o="http://payload.cargocollective.com/1/2/69916/1095840/Skjermbilde 2011-02-23 kl. 21.43.55_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--1_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--33_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--33_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--89_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--89_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--174_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--174_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--238_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--238_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--270_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--270_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--293_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--293_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--319_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--319_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--364_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--364_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--379_640.jpg" border="0" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/2/69916/1095840/OffGround08--379_o.jpg" align="left" /> Thesis/ Studentwork, NABA 2008 Why don’t adults climb in trees? –This was the main question in my thesis project called Off Ground. My aim with the project was to understand when and why children stop climbing in trees, and if it would be possible to create some kind of support that would encourage adults to climb. Many adults seem to like the expression “to have both feet on the ground”, but with OffGround I wanted to ask why this was a good rule? To climb a tree can be seen as an liberating act, doing something unexpected, letting go and deer to see things in a new perspective. OffGround ended up in 2 different results: - a conceptual part where I invited 20 adults to climb a tree with me, and even my 60 year old grandpa came along. See the photo shoot “La Salita” over. - The product “Chair-me-up” which aimed to make it more acceptable to climb a tree as well as easier and more comfortable. See the full version of OffGround in Italian here. See the short version of OffGround in Norwegian here. Offground and Chair-me-up was chosen as one of the best Norwegian student work by the ANSA, the association of Norwegian Students Aboard and was exhibited at Galleri Ramsfjord, Oslo in September 2008. http://www.juliaedin.com/Chair-me-up http://www.juliaedin.com/following/juliaedin.com/Chair-me-up Wed, 23 Feb 2011 19:19:26 +0000 juliaedin 1094268 <img src="http://payload.cargocollective.com/1/2/69916/1094268/stol_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/stol_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/stol2_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/stol2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/stol3_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/stol3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/bruksanvisning_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/bruksanvisning_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/chairmeup_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/chairmeup_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/bruk_1_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/bruk_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/foto_stol_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/foto_stol_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/69916/1094268/foto_stol2_640.jpg" border="0" width="640" height="479" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/2/69916/1094268/foto_stol2_o.jpg" align="left" />